"On the F-150 Lariat, with its standard 2.7-liter EcoBoost engine, the walk to the 3.0-liter Power Stroke is $4,000, or $2,400 more than the 3.5-liter EcoBoost option," a Ford spokesperson told The Drive via email. "On the F-150 King Ranch and Platinum, with the standard 5.0-liter V-8 engine, the walk to the 3.0-liter Power Stroke is $3,000, or $2,400 more than the 3.5-liter EcoBoost option."
All in all, customers wanting to give their F-150s the 250 horsepower and 440 pound-feet of torque the 3.0-liter diesel engine produces must pay a huge chunk of cash for the engine and for the trim upgrade. And let's not forget that the F-150's higher trims are only offered in SuperCrew configuration, which features four full-sized doors, ruling out the chance for a more work-inspired extended cab or single cab.
That means that as of right now, it looks like the diesel engine will be more of a luxury accessory or "statement piece" applied to pricey trucks, rather than a heavy-duty work tool for serious truck owners. Of course, this could change sometime between now and when the trucks actually begin rolling off the assembly line.
Will the fact that Ford has alienated some of its customers by charging a similar price, or more, for a half-ton F-150 diesel than a three-quarter-ton Ford Super Duty affect future sales? Probably not, but only time will tell. Tell us what you think in the comments section.
