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Chevrolet Spells It Out: 2019 Colorado Gets New Grille Option
When we had our first chance to drive the all-new 2019 Chevrolet Silverado 1500 and see the full lineup of trim levels, the first thing that caught our eye were the grilles of the more commercial-oriented trims. The Work Truck, Custom and Custom Trail Boss trims sported Chevrolet in all capital letters across the grille, ditching the classic bow-tie badge.
Sure, this might look like Chevy is taking a page from the Toyota or Ford playbooks, both of which use capital block lettering on the grille on select performance models: Toyota's TRD Pro series and Ford's F-150 Raptor. But we have to say, this design cue looks really good on the Silverado, too.
So maybe it shouldn't surprise us that the 2019 mid-size Colorado will get the same treatment, but as an accessory option. Buyers who fork over $475 can have Chevrolet spelled out across the grille instead of the bow tie, making their truck look a little different.
To date, only the 2019 Chevrolet Colorado ZR2 Bison will offer this grille as standard, but if a sizable number of people order the new grille for their mid-size Colorado, you can bet you'll see it standard on that wave of special editions that are likely headed our way in the coming year.
