Blog Posts
Tailgate Wars: GMC Fires First Round and Ram Calls Foul
GMC is feeling quite proud of itself lately since it has one of most versatile and technologically advanced tailgates in the world of pickup trucks (check out its latest commercial called "Anthem"). And GMC is not shy about saying so.
Take, for example, the funny bit of advertising warfare that took place just before Sunday's Super Bowl. GMC took out a full page ad in USA Today touting the fact it had won the tailgate war and declaring itself — not Ram — the winner of the war. Ram took to Twitter with a "not so fast" response in the form of a video showing an NFL official calling a flag on the play with text implying that Ram will reveal some tailgate news at the 2019 Chicago Auto Show.
Of course, now the Super Bowl is behind us, it looks like GMC was correct since the Los Angeles Rams couldn't even score a touchdown during the big game. But pickup truck tailgates are quite different. Sure, GMC's MultiPro Tailgate can drop in ways others cannot and even provide a nice step into the cargo bed, but we've been hearing rumbling from Ram about an improved tailgate for quite a while, and we've seen proof of tailgate changes in the form of patents and spy photos.
We'll know more by Thursday, when the Chicago Auto Show opens to the media and Ram has its press conference — right after Ford debuts its refreshed 2020 Super Duty with a conventionally boring tailgate. We expect to see a tailgate that opens barn-door style and maybe sports a Honda Ridgeline-esque dual hinge, which could certainly increase Ram's tailgate functionality. We hope Ram doesn't forget about offering a bed access feature as well.
