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Name a mainstream car with more hype around it than the Suzuki Jimny. I’ll wait. The response to this humble off-roader has been incredible. When the Jimny was released it was pretty much a phenomenon with waiting lists of up to two years.

It’s hard to pinpoint the success of this new generation. Perhaps because of its four-plus decade history it’s build up a strong and loyal fanbase around the world, or perhaps it’s because this new one looks so freaking cute and cool. Like a baby Mercedes G-Class in brighter and more youthful colors.

While the rest of the world gets the larger 1500cc Jimny Sierra, I wanted to see what the local Japanese 660cc kei version was like to live with over a few days. Let’s not forget the Jimny originally started out life as a kei-car so I was interested to see how the purest version of the modern Jimny would fare in the modern world.

What Is It?

This is the fourth generation in a long line of Jimnys. Starting off as a kei-sized off-roader, the Jimny eventually evolved and grew, splitting into the regular kei version and the bigger export-friendly Sierra version. Since its debut in 1970, Suzuki says the Jimmy has sold over 285 million units in 194 countries and regions. After 20 years, the fourth generation aims to carry on its predecessors success.

Suzuki aimed the Jimny at a “wide range of customers” to be used as tools by professionals like forest workers and farmers and outdoor enthusiasts, as Kazuto Kasahara, Communications Manager at Suzuki Japan told me. It might not appeal to everybody, but it’s a no-nonsense, honest, off-roader. Unlike many modern compact SUVs, it’s built on a robust ladder-frame chassis and has a low-range gearbox for optimal off-roading capabilities. This isn’t a poser 4x4, it’s the real deal.

Specs That Matter

The Jimny is available with two engine choices: a 660cc engine in the kei version and 1500cc in Sierra model for export markets. The 660cc car produces a humble 64 horsepower and 70 lb-ft while the larger engine has 102 HP and 95 lb-ft. There’s a choice of a five-speed manual or a four-speed auto. Yes, a four-speed auto. At least it doesn’t have an eternally-groaning CVT.

As it has to abide with kei car regulations, this Jimny measures in at 133.6 inches long, 58 inches wide, and 67.9 inches tall. It’s also got eight inches of ground clearance and only weights 2,270 pounds. That 64 HP at least doesn’t have to move much around. That said, it’s still not very fast.

It also has all the key features that made its predecessors so successful and great at off-roading such as part-time 4WD with a low range transfer gear, 3-link rigid axle suspension, brake LSD, traction control, and ESP.

How Does It Drive?

The kei Jimny is as fun to drive as its looks would suggest, but not for the obvious reasons. The Jimny is most confident at low speeds. Enter a corner with too much gusto and it’ll respond with the pitch and roll of a water bed. But obviously nobody thought a Jimny would give a Porsche Macan a run for its money around corners at speed.

The Jimny is really at home on slow rural roads and in town, if it can’t be climbing over rocks off-road. The tall driving position, boxy dimensions, and narrow body means visibility is great and gives you the confidence to squeeze into the tiniest gaps. You can blast down alleyways and rural lanes you wouldn’t dare to in larger cars. The ground clearance and go-anywhere hardware means few things can stop you in your tracks. It’s all you think about whenever you’re behind the wheel.